FAQs

Not sure if you need a new website, email marketing, or social media help? Here's a quick guide:

Choose Web Design if:

• Your current site looks outdated or unprofessional
• Your conversion rate is under 2%
• Mobile users are bouncing immediately
• You're embarrassed to send people to your site

Choose Email Marketing if:

• You have a list but aren't using it (or using it inconsistently)
• You're relying entirely on social media for sales
• You want a reliable revenue channel that you control
• You need automated sequences working 24/7

Choose Social Media if:

• You're posting inconsistently (or not at all)
• Your content isn't bringing in clients
• You're spending hours on social with minimal ROI
• You know you should be there but don't have time

Still not sure? Book a free strategy call and we'll figure it out together.

Start with whatever makes the most sense for your business right now. Many clients begin with one service and add more as they see results.

Most common starting points:

• New businesses: Website first, then email and social
• Established businesses with traffic: Email marketing to convert existing audience
• Service providers: Social media to build authority and generate leads

You don't need to do everything at once. We can start where you'll see the biggest impact.

Week 1: Discovery

• 60-90 minute strategy session (video call)
• I learn about your business, goals, audience, and challenges
• We align on objectives and success metrics
• You share any existing assets (brand guidelines, login info, etc.)

Weeks 2-4: Creation & Setup

• I build out strategy and create content/assets
• Regular check-ins to review progress and get feedback
• Revisions based on your input
• Final approval before launch

Launch & Beyond:

• Everything goes live
• 60 days of optimization and support included
• Monthly reports showing what's working
• Ongoing tweaks to improve performance

You're involved as much or as little as you want—some clients love weekly check-ins, others prefer hands-off.

Web Design: $3,500 (one-time project)

• Includes: strategy, custom Shopify design, mobile optimization, training, 60 days support

Email Marketing: $2,800 setup + optional $1,500/month ongoing

• Includes: strategy, platform setup, automation sequences, templates, 60 days optimization

Social Media: $2,000/month

• Includes: strategy, content creation (12-16 posts/month), scheduling, engagement, monthly reporting

Full-Service (all three): Custom pricing (typically $4,500-6,000/month)

All pricing includes strategy, execution, and support. No hidden fees, no surprises.

Yes! For one-time projects (web design), I offer:

• 50% deposit to start
• 50% due at launch

For ongoing services (email, social media), payment is monthly via invoice or auto-pay.

Be honest with yourself: Can you afford NOT to invest in marketing?

If budget is genuinely tight:

1. Start with the highest-impact service for your business (usually web or email)
2. Focus on organic growth until you have cash flow to invest
3. DIY strategically using resources and tools, then hire when you can scale

I only work with clients who are ready to invest seriously. Trying to do professional marketing on a shoestring budget won't get you the results you want.

Minimum involvement:

• Initial strategy session (1-2 hours)
• Provide access to necessary accounts/assets
• Review and approve work at key milestones
• Respond to questions within 24-48 hours

Total time commitment: 2-5 hours over the first month, then 1-2 hours monthly for check-ins.

You can be as hands-on or hands-off as you want. Some clients want weekly calls, others prefer email updates.

Depends on the service:

Web Design:

• Site launches in 3-4 weeks
• Immediate improvements in user experience
• 60-90 days to see full impact on conversions

Email Marketing:

• Setup complete in 2-3 weeks
• First campaigns/automations go live immediately
• 60-90 days to see momentum build

Social Media:

• Content starts posting within 2 weeks
• Engagement/growth in 30-60 days
• Lead generation in 60-90 days

Anyone promising overnight results is lying. Real marketing takes consistent effort over months.

For all services:

• Access to relevant accounts (website, email platform, social media)
• Brand assets (logo, colors, fonts, any existing guidelines)
• Clear business goals and success metrics

For Web Design:

• Content (product info, about copy, images)
• Examples of sites you like/dislike
• Any specific functionality requirements

For Email Marketing:

• Email list (if you have one)
• Product/service details
• Past campaigns (if any)

For Social Media:

• Login credentials
• Brand voice/tone guidelines
• Photos/content you want featured

Don't worry if you don't have everything—we'll figure it out together during discovery.

For one-time projects (web design):

• 50% deposit is non-refundable (covers strategy and initial work)
• If you're unhappy before launch, we'll discuss options

For ongoing services (email, social media):

• 3-month minimum commitment to give strategies time to work
• After that, it's month-to-month
• 30 days notice to cancel

I don't lock clients into long contracts. If you're not seeing results, we shouldn't keep working together.

Web Design:

• Shopify (primary platform)
• Comfortable with theme customization and app integrations

Email Marketing:

• Klaviyo (preferred for e-commerce)
• Mailchimp (good for service businesses)
• Can work with others if you're already set up

Social Media:

• Instagram
• Facebook
• TikTok
• LinkedIn (for B2B)
• Pinterest (for visual brands)

I focus on platforms where your ideal customers actually are, not trying to be everywhere.

You don't need to be! That's why you're hiring me.

I handle all the technical setup, training, and troubleshooting. Everything I build is designed to be manageable for non-technical people.

You'll get:

• Video tutorials for common tasks
• Written documentation
• 60 days of support to answer questions
• Training sessions so you feel confident

If you can send an email, you can manage what I create.

I write all copy as part of the service. You don't need to be a copywriter.

What I need from you:

• Your brand voice/tone preferences
• Key messages you want to communicate
• Any specific phrases or terminology you use

I'll draft everything, you review and approve. Most clients make minor tweaks rather than starting from scratch.

Yes! You own:

• Your website and all its content
• Email templates and sequences
• Social media content and graphics
• Any assets I create for your brand

Once the project is paid in full, everything is yours. No ongoing licensing fees or restrictions.